A potential listenership of radio programs in Ongata Rongai


Ephantus Wanyoike


An evening radio talk show utilizing social media to interact with its audience in Ongata Rongai is likely to be listened to with passengers caught in traffic.

According to an online survey just above 80 % of passengers coming travelling from Nairobi town to Ongata Rongai  are caught up in traffic and mostly use social media when caught in traffic.

This implies that for radio program to get a large audience it should among its target audience it should cater for passengers caught in traffic and use social media platforms to interact with its audience to disseminate their packaged message.

Radio producers and presenters also need to target a lot of young people from 18 to 24 as they account for nearly 80% of travelers caught in traffic.


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