Beating Safaricom and Airtel if you are in the internet business.

Ephantus Wanyoike

internet users0000

The amount of airtime students spend in a day.

Internet service providers targeting university students need to lower bundle prices when students access social media prices if they are to compete favorably against  Safaricom and Airtel.

According to a survey conducted in Multimedia University, Safaricom is the leading Internet Service provider with 86 % of the market share .Many students spend 50 shillings and below on airtime out of which they nearly spend 50 % seeking information on social media platforms .

This means that  for an ISP businesses and enterprises  to compete with the leading ISP companies , they need to lower  their rates in social media sites slightly lower  to make the students access spend less and stay more on the internet.


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